Our mission is to grow people’s understanding of foundational organic values and practices; crops grown in soil and livestock raised on pasture are fundamental to organic farming.
Our first goal is to create an add-on label to USDA certified organic to provide more transparency on organic farming practices and level the playing field right on the shelf.
Today, the lobbying efforts of Big Ag have ultimately won, allowing the input-dependent confined animal operations and hydroponic industries to bend the rules for their own benefit.
Family farmers meeting the letter and spirit of organic law are suffering while consumers are once again in need of transparency in the market place.
“Real organic farming is a circle of endless renewal and it can succeed wherever there is soil.”
– Eliot Coleman
Real Organic Farms:
Increase Soil Fertility and Biological Diversity
Rotate Animals on Pasture
Improve the Sustainability of Farm Systems
Just Ask! Campaign
The Real Organic Project encourages consumers to “Just Ask” how their USDA organic food is grown. Remember, we control this conversation if we choose to!
Is This Produce Hydroponic?
Please join the many people who are asking stores whether the certified organic tomatoes, peppers, berries, lettuce, cucumbers, and basil they sell are hydroponic or grown in the soil.
Current hydroponic production involves fertilizing plants with unsustainably sourced liquid nutrients from off the farm. This is quite different from the nutritional density a plant receives when it thrives in a healthy soil ecosystem in soils rich in organic matter.
Is This Meat, Milk, or Eggs from a CAFO?
Ask stores if the certified meat, milk, and eggs are produced on farms that raise animals on pasture. Are the cows primarily eating grass or imported grains? In other words, are the farms they source from actually CAFOs (Concentrated Animal Feeding Operations) hiding behind the organic label, or are they REAL organic farms?
The people in the stores mostly won’t know the answers to these questions, but if fifty customers ask them, they will surely find out. The stores will only care if their customers care.