

The subject of the day was the reclamation of organic.
It was a celebration.



And what happens when the eaters find out what is happening? What happens to the “organic brand” then?

Many of you have asked to see the talks. We will release videos of the talks as quickly as we can. We are starting in this letter by offering Eliot Coleman’s keynote address. Eliot was unable to attend the symposium, as he had a setback in recovering from knee surgery. But his daughter, Clara, filmed him giving his talk at home that morning and drove to the public library to upload it to the internet. Rural Maine is like that! The whole thing worked brilliantly, and at the end of the day, Eliot spoke to us from a giant screen, hovering over us like the Wizard of Oz.

Eliot said in his talk that our survival is based on 6 inches of topsoil and the fact that it rains. The continuation of both topsoil and rain is based on sane agriculture.
The other talk we are posting in this letter is given by me (Dave Chapman). This was my wrap-up at the end of the day, trying to tie together the fourteen talks given before me. It is a brief summation of the painful failures and a road map of the coming victories. The Real Organic Project is unstoppable because it provides what so many eaters want. We ARE the organic movement.
Organic sales are continuing to grow for the best of reasons. It is NOT because of advertising. It is because people want to eat good food.
- They want to avoid eating poisons.
- They want food that tastes good and is nutritious.
- They want to support small farms that provide meaningful jobs and that help to build rural communities.
- They want to support healthy working conditions on those farms.
- They want to support farmers who are genuinely motivated by a desire to do good things for our planet.
- They want to support agriculture that takes carbon from the air and returns it to the soil.
- They want to support agriculture that helps to heal the water cycle and cool the planet.
- They want to be part of a food system that provides meaningful markets to small family farms all over the world.
We recreate the world every day.
As David Bronner has said, we are all farmers. Our farms are our plates. What we choose to put on our plates will decide how food is grown, how carbon is sequestered, how mother earth is cooled.
All of these things are what the best of organic farming represents. People are completely right in thinking that this is what organic has always meant. We want to embrace those aspirations and provide integrity and transparency so that eaters’ dollars are actually supporting that kind of farming. We are not building a brand. We are building a community.

Click here to sign up for newsletter updates and Know Your Farmer videos from the Real Organic Project.
Please share this letter. Many of our supporters miss the updates due to getting lost in the “promotions” mailbox. Forward this letter to your friends and customers so that we can all learn how to move forward together. It is so easy, and it makes such a big difference.
Dave Chapman
Executive Director
Real Organic Project
“The stereotypical large farms of today’s agriculture are not unsustainable because they are large, they are large because they are managed unsustainably. They are unsustainable because they are managed ‘extensively’ – meaning they rely more on land and capital and less on thinking people.” -John Ikerd